Legacy of Wellness: Movita's Black Founders Tribute 

In honor of Black History Month, we give tribute to the contributions made by Black pioneers in the health and wellness industry. From historic pioneers to contemporary trailblazers, we’ll spotlight the remarkable legacies they've left behind. 

Throughout history, the health and wellness industry in the United States has been largely shaped by the dominance of a select few conglomerates and corporations, whose influence extends across pharmaceuticals, food and beverage, and fitness sectors. While these entities have undoubtedly driven innovation, expanded access to healthcare, and promoted healthy lifestyles, their dominance has also raised concerns about a lack of transparency, inclusivity, and the commodification of health.

Representation matters deeply, especially in industries where disparities persist. From Dr. Rebecca Lee Crumpler, the first Black woman physician in the United States, to Dr. May Edward Chinn, the first Black woman physician in New York City, and  Dr. Alexa Irene Canady, the first Black woman to become a neurosurgeon in the United States. The contributions of these women, among others, had a significant impact on the movement for representation in the field of health, medicine, and wellbeing. 

Black entrepreneurs bring unique insights, experiences, and solutions to the table, addressing the specific needs and challenges faced by marginalized communities. Their presence not only fosters innovation but also ensures that wellness initiatives are culturally relevant, accessible, and equitable for all individuals, regardless of race or background. When the youth see others who resemble them achieve and thrive in industries they’re often overlooked, it inspires them to pursue opportunities and jobs in those areas. 

The Black entrepreneurs listed below persist in making more industries diverse and representation a reality for future generations to come. 

Tonya Lewis Lee - Co-founder of Movita Organics, a health and wellness company dedicated to providing organic, plant-based supplements and promoting holistic well-being, with a focus on diversity and inclusion. Tonya’s documentary film "Aftershock" serves as a powerful narrative extension of her advocacy for health equity and holistic wellness.

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Annie Malone - Founder of Poro College, a cosmetology school, beauty care distribution factory, training center, and a monument to Black excellence. The school provided employment opportunities for Black women and pioneered products for Black hair care.

George Johnson Sr. - Founder of Johnson Products Company, one of the first Black-owned companies to succeed in the mainstream market, known for its line of hair care products for Black consumers.

C. J. Walker - Founder of Madam C.J. Walker Manufacturing Company, which specializes in hair care products for Black women. The Netflix series "Self Made: Inspired by the Life of Madam C.J. Walker," showcases the journey and hardships to help serve her community.

Richelieu Dennis - Co-founder of Sundial Brands, the parent company of SheaMoisture, Nubian Heritage, and other personal care brands focused on natural and organic ingredients, with a commitment to community empowerment and economic development.

Rahama Wright - Founder and CEO of Shea Yeleen, a social enterprise that produces shea butter-based skincare products sourced from women-owned cooperatives in West Africa. The company focuses on empowering women and promoting economic development in rural communities.

Trinity Mouzon Wofford - Co-founder and CEO of Golde, a wellness brand known for its superfood-based skincare and dietary supplements. Their products include turmeric latte blends, matcha green tea powder, and face masks, all designed to support overall health and vitality.

Robin Wilson -  Founder of Clean Design Home, a retail brand extension of the legacy Robin Wilson Home brand. The company focuses on wellness, chic style, and sustainable options that are eco-friendly, sustainable, and non-toxic products.

Malaika Jones Kebede, Nia Jones, and Tai Beauchamp-  Founders of Brown Girl Jane offer a range of CBD-infused wellness products tailored to women of color. Their product line includes tinctures, balms, and skin care products designed to promote relaxation, balance, and self-care.

KJ Miller and Amanda Johnson - Founders of Mented Cosmetics, a beauty company that specializes in makeup products for women of color, with a mission to fill the gap in the beauty industry and provide inclusive options for diverse consumers.

Abena Boamah-Acheampong - Founder of Hanahana Beauty, a skincare brand that focuses on using shea butter sourced from women-owned cooperatives in Ghana. Their products are handmade and formulated to nourish and moisturize the skin, while also supporting economic empowerment for women in West Africa.

Feven and Helena Yohannes - Founders of 241 Cosmetics, an effortless and clean beauty brand that not only enhances your beauty but also instills confidence, kindness, and integrity. Feven and Helena are political refugees from Eritrea who use beauty to create a community that celebrates diversity and empowers women. 

Nya Jones- Founder of Inside Then Out, a wellness brand that is passionately dedicated to promoting mental well-being and personal growth through our range of guided journals, productivity, and self-care tools. 

Movita Organic celebrates these pioneers and founders' ingenuity, resilience, and unwavering commitment to community well-being.  We honor their legacy to inspire future leaders and pave the way for a more inclusive and equitable future in which everyone has the opportunity to thrive and flourish in the health and wellness industry. 

Calls to Action: Join the virtual Instagram Live sessions, to promote health and cultural appreciation. Show support to diverse entrepreneurs, share key takeaways on the Movita Organics and Tonya Lewis Lee IG pages, and comment with recommendations for who you’d want to see next!

Title: Legacy of Wellness: Movita's Black Founders Tribute 

Suggested Date: February 18, 2024

In honor of Black History Month, we give tribute to the contributions made by Black pioneers in the health and wellness industry. From historic pioneers to contemporary trailblazers, we’ll spotlight the remarkable legacies they've left behind. 

Throughout history, the health and wellness industry in the United States has been largely shaped by the dominance of a select few conglomerates and corporations, whose influence extends across pharmaceuticals, food and beverage, and fitness sectors. While these entities have undoubtedly driven innovation, expanded access to healthcare, and promoted healthy lifestyles, their dominance has also raised concerns about a lack of transparency, inclusivity, and the commodification of health.

Representation matters deeply, especially in industries where disparities persist. From Dr. Rebecca Lee Crumpler, the first Black woman physician in the United States, to Dr. May Edward Chinn, the first Black woman physician in New York City, and  Dr. Alexa Irene Canady, the first Black woman to become a neurosurgeon in the United States. The contributions of these women, among others, had a significant impact on the movement for representation in the field of health, medicine, and wellbeing. 

Black entrepreneurs bring unique insights, experiences, and solutions to the table, addressing the specific needs and challenges faced by marginalized communities. Their presence not only fosters innovation but also ensures that wellness initiatives are culturally relevant, accessible, and equitable for all individuals, regardless of race or background. When the youth see others who resemble them achieve and thrive in industries they’re often overlooked, it inspires them to pursue opportunities and jobs in those areas. 

The Black entrepreneurs listed below persist in making more industries diverse and representation a reality for future generations to come. 

Tonya Lewis Lee - Co-founder of Movita Organics, a health and wellness company dedicated to providing organic, plant-based supplements and promoting holistic well-being, with a focus on diversity and inclusion. Tonya’s documentary film "Aftershock" serves as a powerful narrative extension of her advocacy for health equity and holistic wellness.

as

Annie Malone - Founder of Poro College, a cosmetology school, beauty care distribution factory, training center, and a monument to Black excellence. The school provided employment opportunities for Black women and pioneered products for Black hair care.

George Johnson Sr. - Founder of Johnson Products Company, one of the first Black-owned companies to succeed in the mainstream market, known for its line of hair care products for Black consumers.

C. J. Walker - Founder of Madam C.J. Walker Manufacturing Company, which specializes in hair care products for Black women. The Netflix series "Self Made: Inspired by the Life of Madam C.J. Walker," showcases the journey and hardships to help serve her community.

Richelieu Dennis - Co-founder of Sundial Brands, the parent company of SheaMoisture, Nubian Heritage, and other personal care brands focused on natural and organic ingredients, with a commitment to community empowerment and economic development.

Rahama Wright - Founder and CEO of Shea Yeleen, a social enterprise that produces shea butter-based skincare products sourced from women-owned cooperatives in West Africa. The company focuses on empowering women and promoting economic development in rural communities.

Trinity Mouzon Wofford - Co-founder and CEO of Golde, a wellness brand known for its superfood-based skincare and dietary supplements. Their products include turmeric latte blends, matcha green tea powder, and face masks, all designed to support overall health and vitality.

Robin Wilson -  Founder of Clean Design Home, a retail brand extension of the legacy Robin Wilson Home brand. The company focuses on wellness, chic style, and sustainable options that are eco-friendly, sustainable, and non-toxic products.

Malaika Jones Kebede, Nia Jones, and Tai Beauchamp-  Founders of Brown Girl Jane offer a range of CBD-infused wellness products tailored to women of color. Their product line includes tinctures, balms, and skin care products designed to promote relaxation, balance, and self-care.

KJ Miller and Amanda Johnson - Founders of Mented Cosmetics, a beauty company that specializes in makeup products for women of color, with a mission to fill the gap in the beauty industry and provide inclusive options for diverse consumers.

Abena Boamah-Acheampong - Founder of Hanahana Beauty, a skincare brand that focuses on using shea butter sourced from women-owned cooperatives in Ghana. Their products are handmade and formulated to nourish and moisturize the skin, while also supporting economic empowerment for women in West Africa.

Feven and Helena Yohannes - Founders of 241 Cosmetics, an effortless and clean beauty brand that not only enhances your beauty but also instills confidence, kindness, and integrity. Feven and Helena are political refugees from Eritrea who use beauty to create a community that celebrates diversity and empowers women. 

Nya Jones- Founder of Inside Then Out, a wellness brand that is passionately dedicated to promoting mental well-being and personal growth through our range of guided journals, productivity, and self-care tools. 

Movita Organic celebrates these pioneers and founders' ingenuity, resilience, and unwavering commitment to community well-being.  We honor their legacy to inspire future leaders and pave the way for a more inclusive and equitable future in which everyone has the opportunity to thrive and flourish in the health and wellness industry. 

Calls to Action: Join the virtual Instagram Live sessions, to promote health and cultural appreciation. Show support to diverse entrepreneurs, share key takeaways on the Movita Organics and Tonya Lewis Lee IG pages, and comment with recommendations for who you’d want to see next!